Tips for Building Up Your Instagram Account

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Using Instagram is one way that you can market your products and services to potentially millions of new customers without spending any money at all since it’s free to create an account on the site. However, you have to do more than just create an account and post to it. You have to develop good posting habits that help you build up the number of followers. The more followers you have, the more people are seeing what you’re posting and the more likely it is that you will have people buy something. If you’re stuck on how to increase the number of followers you have, here are a few tips.

Take Good Pictures

Instagram is all about the photo, and while you do need to write strong descriptions and use the appropriate hashtags, those are both secondary to the image because users who are searching the site won’t see either of those things. All they see is the image and if it’s not a good photo, the chances of them opening that image to see more information or to like or follow you are fairly small.

If your photos aren’t the best quality, learn how to better use your phone’s camera and how to set up areas for good photography. You want to make sure you’re getting the best lighting, that the background isn’t distracting, and that the product can be clearly seen. If your phone is old, you may need to purchase a newer model with a better camera.

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Also make sure you know how to use Instagram’s filters. There are a number of different options you can use to enhance your images, so take some time to try out different filters before you post the image. Doing so many help you gain Instagram followers faster than you might think.

Post Regularly

If you only post every now and then, you’re likely to lose followers in between posts. Some may decide to unfollow you because you don’t post new content, while others may unfollow because you haven’t posted many things that they find interesting. By posting regularly, you’ll keep the first group because you’ll show that you’re active, and you’ll keep the second because more posts mean a greater likelihood of posting something those followers like. The most you post, the more you show up in your followers’ feeds, and getting your brand in front of customers as often as possible is one key to customer retention.

Vary Your Posts

Not all of your potential customers are going to follow your Instagram account for the same reasons. Some may want to learn about your products, but others may be more interested in the process behind them or in the charitable work you do. Posting a variety of different photos is a good way of keeping all of your followers interested in what you’re doing. Share a photo of a new product one day, then follow it with an image of a few employees or a picture of a product in the process of being made. Keep your photos interesting, and don’t be afraid to have fun with Instagram.

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